Networking Using LinkedIn

 


First time users in Linkedin


  1. Create your profile
  2. Add a head shot of you. If possible it should be in a professional setting and appropriate dress.
  3. Headline
    1. The headline is very important to get the attention of recruiters or employers, so give this some thought and make it memorable. Have a clear statement of who you are and state your specialty.
    2. Create a compelling and unique headline. The default headline is your current job title.
    3. When employers run a LinkedIn search, the results that appear include name, photo and headline.
    4. This is the place to use important keywords and a short version of your elevator speech. Need to be very concise.
  4. Create a Summary
    1. Create a detailed profile summary that gives a glimpse into who you are. The intent is to write a summary that answers the needs for a particular job or industry.
  5. Enter your work history. Make sure responsibilities and accomplishments appeal to hiring manager for position you would like to get.
  6. Review the skills that are available. Select the ones that are appropriate for your job or industry.
  7. Complete the other sections in the profile as is appropriate.
  8. Remember this is important. Your LinkedIn profile will be seen by HR and recruiters. This is also a lot of work so not necessary to complete all in one sitting.
  9. Now that you have created your profile it is time to find connections. The first step is to find a friendly market. Send out requests to friends and family. Once you get to 50 friends, then LinkedIn will start to send you suggestions for connections. I know that sounds like a lot at first, but with a little effort, you will quickly get to 50.
  10. One of the next steps is to reach out to your work or alumni connections and ask for connections and or endorsements. Ultimately you are trying to build and improve your score for your LinkedIn site
  11. Now that you have built your LinkedIn site, it is time to join groups. Sign up for groups for your industry or where you have an interest. Once you are established your goal is to be active on these sites as well as your own LinkedIn site. Activity promotes the interest in you and improves your score. The goal is to be noticed and to potentially get an invitation to apply for a job.
  12. Now that you are established, check out the competition and determine if you need to enhance your profile. Plagiarism, the Sincerest Form of Flattery.
  13. Now that you are well established in LinkedIn, you need to stay active whether on your own link or in the groups where you have an interest. You can comment on articles or ongoing discussions. You can post your ideas based on an article you read. All these activities give you a chance for exposure. Whether you are looking for a job or perhaps to find a job that offers more money or a promotion, all these things on LinkedIn provide that opportunity.

Existing users in LinkedIn


  1. Update all the sections in the profile as is appropriate.
  2. If appropriate update your head shot photo. If possible it should be in a professional setting and appropriate dress and a current picture.
  3. Rewrite or update your headline
    1. This is the first thing people will see on your profile.
    2. The headline is very important to get the attention of recruiters or employers so give this some thought and make it memorable. Have a clear statement of who you are and state your specialty.
    3. When employers run a LinkedIn search, the results that appear include name, photo and headline.
    4. This is the place to use important keywords and a short version of your elevator speech. Need to be very concise because space is limited.
  4. Update your summary if appropriate
    1. This should be a detailed profile summary that gives a glimpse into who you are. The intent is to write a summary that answers the needs for a particular job or industry.
  5. Update your work history. Make sure responsibilities and accomplishments appeal to hiring manager for position you would like to get.
  6. Review the skills that are available. Select the ones that are appropriate for your job or industry. Update your LinkedIn site and or post to your groups. This gives the opportunity for a much larger audience to showcase your skills, talents, knowledge, and creativity. Eliminate entries that are not significant to your career and business.
  7. Remember this is important. Your LinkedIn profile will be seen by HR and recruiters and potential clients. There is pay back in the time you spend on LinkedIn. Whether you are contacted for a possible position, a new client or you applied directly for a position, the HR and Recruiters and clients will review your LinkedIn profile.
  8. If you have not already done it, then send out requests to friends and family. Once you have gotten past 50 friends, then LinkedIn will start to send you suggestions for connections. You should reach out to your co-workers or alumni connections and ask for endorsements. Ultimately you are trying to build and improve your score for your LinkedIn site. You can also reach out to clients and or peers to ask for recommendation.
  9. If you have not already done so, sign up for groups for your industry or where you have an interest. Once you are established, your goal is to be active on these sites as well as your own LinkedIn site. Activity promotes the interest in you and raises your score. The goal is to be noticed and to potentially get an invitation to apply for a job.
  10. Now that you are well established in LinkedIn, you need to stay active whether on your own link or in the groups where you have an interest. You can comment on articles or ongoing discussions. You can post your ideas based on an article you read. All these activities give you exposure. Whether you are looking for a job or perhaps to find a job that offers more money or a promotion, or to find new clients, LinkedIn provides that opportunity.
  11. Connect with all of your current clients with Just a brief note of contact and thanks will suffice. They are hands down your best source of referrals. Send out updates or notes to them on a regular basis.
  12. Now that you are established, check out the competition and determine if you need to enhance your profile. Plagiarism, the Sincerest Form of Flattery.
  13. There’s a section devoted to describing your volunteer experience, what role you played and what the cause was, along with a place to write a detailed description. You can also type in specific opportunities you’re looking for, such as joining a nonprofit board. You can also include causes you care about.
  14. Periodically ask ex-colleagues, previous bosses and clients to write recommendations on your profile.
  15. List recent certifications and courses on your LinkedIn profile.

Free one year subscription to Linkedin

https://veterans.linkedin.com/